Privacy policy

Last updated: Septempber 2025

This Privacy Policy explains how Falva.ai (“Falva.ai”, “we”, “us”, “our”) collects, uses, discloses, and otherwise processes information in connection with our website(s), application(s), and related services (collectively, the “Service”).

If you do not agree with this Privacy Policy, do not use the Service.

  1. WHO WE ARE
    Falva.ai is the operator of the Service and is generally the “data controller” for personal information processed through the Service unless stated otherwise in a separate written agreement.

Contact email: contact@falva.ai

  1. SCOPE
    This Privacy Policy applies to information processed when you:

  • Visit our websites or use the Service

  • Create an account or interact with us, including support and communications

  • Submit content, prompts, files, or other inputs through the Service

This Privacy Policy does not apply to third-party websites, tools, integrations, or services that you access through the Service. Their privacy practices are governed by their own policies.

  1. INFORMATION WE COLLECT
    We collect information in three main ways: information you provide, information collected automatically, and information from third parties.

A) Information you provide
Depending on how you use the Service, you may provide:

  • Account information, such as name, username, email, password, and organization details

  • Billing and transaction information, such as billing contact details, billing address, tax information, and purchase history

  • Payment information: payments are typically processed by third-party payment processors; we may receive limited payment-related details such as payment status and transaction identifiers

  • User content and inputs: prompts, text, messages, files, images, audio, documents, and any other content you submit to the Service (collectively, “User Content”)

  • Communications: messages you send us, such as support requests, feedback, and survey responses

Sensitive information
Do not submit sensitive personal information through the Service. Sensitive information includes, for example, health data, biometric identifiers, precise government identification numbers, information about a child, sexual orientation, or other information treated as sensitive under applicable laws. If you choose to submit sensitive information, you do so at your own risk and you consent to our processing of it as described in this Privacy Policy.

B) Information we collect automatically
When you use the Service, we may automatically collect:

  • Device and usage data: IP address, device identifiers, browser type, operating system, language, pages or screens viewed, clicks, referring and exit pages, timestamps, and interaction patterns

  • Log and diagnostic data: crash reports, performance logs, feature usage metrics, error data, and related debugging information

  • Approximate location: derived from your IP address

  • Cookies and similar technologies: described in Section 7

C) Information from third parties
We may receive information from:

  • Service providers that help us operate the Service (hosting, storage, analytics, payments, customer support, email delivery, security, fraud prevention)

  • Authentication providers if you choose to use single sign-on or similar features

  • Public sources and partners, where permitted by law, such as for fraud prevention or compliance checks

  1. HOW WE USE INFORMATION
    We use information for the following purposes:

  • Provide, operate, and maintain the Service, including account creation, authentication, and feature functionality

  • Process subscriptions, payments, invoices, taxes, and prevent payment fraud

  • Process User Content to generate outputs and results as part of the Service

  • Secure the Service, monitor for abuse, troubleshoot issues, and enforce our terms

  • Improve and develop the Service, including analytics, testing, research, and quality assurance

  • Communicate with you, including transactional messages, service updates, security alerts, and support responses

  • Market and promote the Service where permitted by law, and measure campaign performance

  • Comply with legal obligations and respond to lawful requests

  1. AI, AUTOMATED PROCESSING, AND USER CONTENT
    The Service may use automated systems, including machine learning and AI technologies, to process User Content and generate outputs.

Your responsibilities

  • You represent and warrant that you have the rights and permissions to submit User Content and that doing so does not violate any law or third-party rights.

  • You are solely responsible for your User Content, including any personal data contained within it.

  • Outputs may be inaccurate, incomplete, misleading, or inappropriate. You are responsible for evaluating outputs before relying on them.

Moderation and review
We may review, monitor, or analyze User Content and outputs to:

  • Provide support and maintain the Service

  • Enforce our terms and prevent abuse

  • Comply with legal obligations and protect rights, safety, and security

Use of User Content to operate and improve the Service
To the maximum extent permitted by applicable law, we may use User Content and related usage data to operate, maintain, develop, and improve the Service, including improving models, features, reliability, and safety systems. Where feasible, we may apply data minimization, aggregation, and de-identification measures.

Opt-out for improvement use
If you want to request that we stop using your future User Content for improvement and training purposes, you may contact us at contact@falva.ai. We will consider and apply such requests to the extent feasible and required by applicable law. Even if such an opt-out is applied, we may still process User Content to provide the Service, maintain security logs, comply with law, and enforce our terms.

  1. LEGAL BASES FOR PROCESSING
    Where required by applicable law, we process personal information based on one or more of the following legal bases:

  • Contract: processing is necessary to provide the Service you request

  • Legitimate interests: processing is necessary to operate, secure, and improve the Service, prevent fraud and abuse, and communicate with users, where our interests are not overridden by your rights

  • Consent: where required, for example for certain cookies or marketing in some jurisdictions

  • Legal obligation: processing is necessary to comply with applicable laws and lawful requests

  1. COOKIES AND SIMILAR TECHNOLOGIES
    We use cookies, pixels, SDKs, and similar technologies to:

  • Maintain sessions and keep you logged in

  • Remember preferences

  • Analyze usage, performance, and reliability

  • Prevent fraud and improve security

  • Support marketing and measurement where applicable

You can control cookies through your browser settings. Where available, you may also manage preferences through our cookie banner or preference center. Blocking some cookies may impact Service functionality.

  1. HOW WE DISCLOSE INFORMATION
    We may disclose information in the following circumstances:

A) Service providers and processors
We share information with vendors that perform services for us, such as hosting, storage, content delivery, analytics, payment processing, customer support, communications, security, and fraud prevention. These providers are authorized to process information only as needed to provide services to us.

B) Infrastructure and AI providers
We may share User Content and usage data with third-party infrastructure, AI, or model providers to process requests and deliver the Service.

C) Affiliates
We may share information with current or future affiliates for business operations, security, and Service improvement.

D) Business transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of assets, or transition of Service ownership, information may be transferred as part of that transaction.

E) Legal, safety, and enforcement
We may disclose information if we believe in good faith it is necessary to:

  • Comply with law, regulation, legal process, or lawful government requests

  • Enforce our terms and agreements

  • Detect, prevent, or address fraud, security, or technical issues

  • Protect the rights, property, or safety of us, our users, or others

F) With your direction
We may disclose information when you ask us to, such as when you enable integrations or otherwise direct us to share information.

  1. INTERNATIONAL DATA TRANSFERS
    We may process and store information in countries other than where you live. These countries may have different data protection laws.

Where required, we use appropriate safeguards for cross-border transfers, such as contractual protections and other lawful transfer mechanisms.

  1. DATA RETENTION
    We retain information for as long as reasonably necessary for:

  • Providing and improving the Service

  • Maintaining business records and audit trails

  • Securing the Service and preventing abuse

  • Complying with legal obligations

  • Resolving disputes and enforcing agreements

Retention periods vary depending on the type of data and how it is used. We may retain aggregated or de-identified information for longer periods or indefinitely, where permitted by law.

  1. SECURITY
    We use reasonable administrative, technical, and organizational safeguards designed to protect information. However, no system is completely secure, and we cannot guarantee absolute security. You are responsible for safeguarding your credentials and for all activity that occurs under your account.

  2. YOUR RIGHTS AND CHOICES
    Depending on where you live, you may have rights regarding your personal information, such as:

  • Access: request a copy of your personal information

  • Correction: request correction of inaccurate information

  • Deletion: request deletion of certain personal information

  • Restriction or objection: request restriction of processing or object to certain processing

  • Portability: request a portable copy of certain information

  • Withdraw consent: where processing is based on consent

  • Opt out of marketing: you can unsubscribe via links in marketing emails or contact us

We may request information to verify your identity before responding. We may deny or limit requests where permitted by law, including where necessary to protect others, maintain security, comply with legal obligations, or complete transactions.

To exercise your rights, contact: contact@falva.ai

United States state privacy notices
Depending on your state of residence, you may have additional rights, including the right to opt out of certain “sharing” for targeted advertising. To submit such requests, contact us at contact@falva.ai.

  1. CHILDREN
    The Service is not directed to children under 13, or under a higher age where required by law. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will take appropriate steps to delete it.

  2. THIRD-PARTY LINKS AND INTEGRATIONS
    The Service may contain links to third-party websites or allow integrations with third-party services. Your use of those third parties is governed by their own terms and privacy policies. We are not responsible for third-party practices.

  3. CHANGES TO THIS PRIVACY POLICY
    We may update this Privacy Policy from time to time. We will update the “Last Updated” date at the top. To the extent permitted by law, your continued use of the Service after changes become effective means you accept the updated Privacy Policy.

  4. CONTACT US
    If you have questions or requests regarding this Privacy Policy, contact:
    contact@falva.ai